Toys R Us Opens New US Store In Mall Of America

Friday morning saw dozens of eager customers lining up outside the newly opened flagship Toys "R" Us store at Mall of America.
For many adults, this was a chance to relive cherished memories of their childhood. "Every millennial in the country remembers being a Toys "R" Us kid," remarked Kim Miller, Chief Marketing Officer for Toys "R" Us.

Following the acquisition of the bankrupt brand a few years ago, WHP Global has now unveiled its second flagship store in the country at Mall of America in Minneapolis, MN. "This is the place to be, I mean people fly in from all over the world to come to this mall," noted Miller. Visitors like Hannan Esmail, who traveled with his family from Houston, Texas, couldn't help but reminisce. "I came in and I was like immediate flashback to the 90s," Esmail shared. Although the 11,000 sq. ft. Mall of America store is slightly smaller than its predecessors, it boasts a more modern style. "It's a little bit more modern style, so it's a little bit different than the one I'm used to," Esmail observed.

​This store places a greater emphasis on providing an immersive experience. Activities such as face painting, balloon making, and magic shows, which were highlights of the opening day, will be regular features. The aim is to transform the store into a destination in itself. Geoffrey the Giraffe, the beloved mascot of Toys "R" Us, made a special appearance, captivating visitors of all ages.
"Parents love to share their childhood memories with their kids because it's such a great thing to do, to bring your kid and share that magic with them," Miller added.

Store officials have confirmed that this is just the beginning, with plans for a total of 25 stores like this one currently in progress.